Goaly is a strategy and innovation consulting studio from Zurich.

goaly.or website hero image, showing a workshop-like office for creative strategy and innovation consulting.

We're here to help your organisation unlock the power of goal-alignment through strategy, innovation and organisational development.

This is a photograph of a pair of glasses and a goaly.org business card

What We Offer:
Strategy and Innovation Consulting from Zurich with a clear focus on goals.

Why Choose goaly.org?

Have you ever been part of a team, where everyone knows exactly what to do next? Where every next action is clear? Where high performance flows without grinding stress?
We're here to bring this sense of alignment and purpose to your organisation, through strategy, innovation and a fitting management system. Let's make it happen!

Testimonials

What's a project with Goaly like? Does it pay off? Is it any fun at all? Of course it is. And of course it does. But don't take our word for it - here's what some of our clients say:

Working with Lutz and goaly.org gave us a clearer understanding of the many types of work we are performing every day in our highly demanding, customer-facing shop. The explicit naming of goals and outcomes made it easier for us to distribute tasks and reduce friction in our processes. Our work is still demanding, of course, but it has become clearer, less stressed and actually enjoyable since our workshop.

Testimonial Portrait

Angela Kaspar
Owner
Kaspar Atance GmbH

Lutz Koegler supported our Distributor Conference in Istanbul 2023 with a fantastic, lively and interactive workshop in which our distributors could think about future trends in their business. Lutz created a very useful scenario using a virtual time machine to bring our distributors into tomorrow's industry. It was an amazing trip of great value for everybody!

Testimonial Portrait

Xabier Arbe
Managing Director
H&N International

This is a photograph of a pair of glasses and a goaly.org business card

About

goaly.org was founded by Lutz Kögler in 2022. Today, Lutz runs the show by himself and partners with specialists from his extensive network, depending on the project at hand.